Marketing Management Text and Cases

Marketing Management Text and Cases image
ISBN-10:

007124218X

ISBN-13:

9780071242189

Author(s): Rajiv Lal
Released: Jan 01, 2004
Publisher: McGraw=Hill
Format: Paperback, 0 pages
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Description:

Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

























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