Fundamentals of Selling: Customers for Life
ISBN-10:
0071157085
ISBN-13:
9780071157087
Author(s): Charles M. Futrell
Edition: Internat.6r.e.of " ABC's
Released: Nov 01, 1998
Publisher: McGraw-Hill Education (ISE Editions)
Format: Paperback, 608 pages
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Description:
Fundamentals of Selling is one of McGraw-Hill's best-selling "Selling" texts. Its approach is classic and practical and emphasizes role-play. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes,such as relationship selling and technology around his classic approach.
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