Services Marketing
ISBN-10:
0071148817
ISBN-13:
9780071148818
Author(s): Bitner, Mary Jo; Zeithaml, Valarie A.
Edition: International Ed
Description:
This text replaces the 4Ps with the Gaps Model of Service Quality which makes explicit the difference between the marketing of goods and the marketing of services. Topics covered include: service quality; measuring service quality; links between marketing and other disciplines; and transforming a product firm into a service firm. The book focuses on customer expectations and perceptions, including customer-based pricing and value-pricing strategies to reflect the way to incorporate the customer into all decisions. Chapters discuss international services marketing and six case studies end the book.
Best prices to buy, sell, or rent ISBN 9780071148818
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- Services Marketing (Mcgraw-Hill Series in Marketing)Valarie A. ZeithamlISBN-13:9780070782501
- Services Marketing (Canadian Edition)Valarie ZeithamlEdition:CanadianISBN-13:9780070964525
- Services MarketingZeithaml, Valarie A.Edition:SixthISBN-13:9780071086967
- Services Marketing, 2nd EditionValarie A. Zeithaml; Mary Jo BitnerEdition:2nd RevisedISBN-13:9780071169943
- Services Marketing (Mcgraw-Hill Series in Marketing)Valarie A. ZeithamlISBN-13:9780070782501
Services Marketing (Mcgraw-Hill Series in Marketing)
Valarie A. Zeithaml
ISBN-13:9780070782501
Services Marketing (Canadian Edition)
Valarie Zeithaml
Edition:Canadian
ISBN-13:9780070964525
Services Marketing
Zeithaml, Valarie A.
Edition:Sixth
ISBN-13:9780071086967
Services Marketing, 2nd Edition
Valarie A. Zeithaml; Mary Jo Bitner
Edition:2nd Revised
ISBN-13:9780071169943
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