Services Marketing
Description:
"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
Best prices to buy, sell, or rent ISBN 9780071086967
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- Services Marketing, 2nd EditionValarie A. Zeithaml; Mary Jo BitnerEdition:2nd RevisedISBN-13:9780071169943
- Services Marketing (Mcgraw-Hill Series in Marketing)Valarie A. ZeithamlISBN-13:9780070782501
- Services Marketing (Canadian Edition)Valarie ZeithamlEdition:CanadianISBN-13:9780070964525
- Services MarketingBitner, Mary Jo; Zeithaml, Valarie A.; Gremler, Dwayne D.Edition:International EdISBN-13:9780071148818
- Services Marketing, 2nd EditionValarie A. Zeithaml; Mary Jo BitnerEdition:2nd RevisedISBN-13:9780071169943
- Services Marketing (Mcgraw-Hill Series in Marketing)Valarie A. ZeithamlISBN-13:9780070782501
Frequently Asked Questions about Services Marketing
The price for the book starts from $41.96 on Amazon and is available from 7 sellers at the moment.
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As for the Services Marketing book, the best buyback offer comes from and is $ for the book in good condition.
The Services Marketing book is in very low demand now as the rank for the book is 9,035,701 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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