Marketing Management

Marketing Management image
ISBN-10:

0071123075

ISBN-13:

9780071123075

Author(s): BOYD
Edition: Fourth Edition
Released: Jan 01, 2002
Format: Paperback, 0 pages
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Description:

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

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