Managing in the Service Economy

The industrial revolution is over & the service revolution has begun. Managing in the Service Economy presents an intensive analysis of the new trend setting management approaches that have given leading service companies clear competitive advantage. From large multinationals to local hospitals, professional services, & transportation firms, they all share the same strategy for success-what the author terms "strategic service vision." Strategic service vision is a four-point blueprint for service managers-targeting a market segment, conceptualizing how the service will be perceived by consumers, focusing on an operating strategy, & finally, designing an efficient delivery system that transforms the vision into action. Managing in the Service Economy offers valuable lessons for managers in the service sector.