Fundamentals of Marketing (McGraw-Hill Mechanical Engineering)
Released: Jan 01, 1981
Publisher: McGraw-Hill Companies
Format: Paperback, 604 pages
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Description:
The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.
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