Services Marketing: Integrating Customer Focus Across the Firm

Name: Services Marketing: Integrating Customer Focus Across the Firm
Brand: TATA McGraw-Hill
SKU: 9780070530423
Rating: 4 (9 reviews)
ISBN: 9780070530423

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ISBN-10:

0070530424

ISBN-13:

9780070530423

Author(s): Bitner, Mary Jo; Gremler, Dwayne

Edition: 5th

Publisher: TATA McGraw-Hill

Format: Paperback, 0 pages

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Services Marketing: Integrating Customer Focus Across the Firm by Mary Jo Bitner Paperback

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