Service Management for Competitive Advantage (MCGRAW HILL SERIES IN MANAGEMENT)
Released: Oct 01, 1993
Publisher: Mcgraw-Hill College
Format: Hardcover, 462 pages
Related ISBN: 9780071133128
Description:
James Fitzsimmons' 1982 McGraw-Hill text, "Service Operations Management", the first book on the topic, defined the field of service operations management. Fitzsimmons is now senior author of an all new 1994 service management text which sets the paradigm for service management for the 1990s. This junior/senior/graduate text is distinguished by its unique focus on service management for competitive advantage and by its integration of the author's first-hand experiences and research with numerous service firms. Its highly readable presentation is designed to appeal even to students with little business experience.
Best prices to buy, sell, or rent ISBN 9780070212176
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