Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture image
ISBN-10:

0070198462

ISBN-13:

9780070198463

Author(s): Ewen, Stuart
Edition: First Edition edition
Released: Jan 01, 1977
Publisher: McGraw=Hill
Format: Paperback, 261 pages
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Description:

A study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life

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