Strategic Management: Concepts and Applications (McGraw-Hill Series in Management)
ISBN-10:
0070104581
ISBN-13:
9780070104587
Author(s): Certo, Samuel C.; Peter,J. Paul
Edition: Subsequent
Description:
For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management knowledge and skills. The second edition continues to provide comprehensive theory coverage, incuding separate chapters on marketing, finance and operations. It includes many new cases, new examples, and applications with increased emphasis on such topics as the role of the board of directors in organizations. There is an increased emphasis on small businesses.
Best prices to buy, sell, or rent ISBN 9780070104587
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Strategic Management: A Focus on Process (MCGRAW HILL SERIES IN MANAGEMENT)
Certo, Samuel C.; Peter,J. Paul
ISBN-13:9780070104464
Strategic Management: A Focus on Progress
Samuel C. Certo
Edition:I.S.ed
ISBN-13:9780071006811
Strategic Management: Concepts and Applications
CERTO
Edition:International 2 Revised Ed
ISBN-13:9780071008389
Strategic Management: A Focus on Process
Certo, Samuel C.; Peter,J. Paul
Edition:2
ISBN-13:9780256141207
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