Advertising Excellence (MCGRAW HILL SERIES IN MARKETING)

Advertising Excellence (MCGRAW HILL SERIES IN MARKETING) image
ISBN-10:

007006847X

ISBN-13:

9780070068476

Edition: 0
Released: Jan 01, 1994
Format: Hardcover, 704 pages
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Description:

This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising.

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