Systematic Approach to Advertising Creativity

Systematic Approach to Advertising Creativity image
ISBN-10:

0070033528

ISBN-13:

9780070033528

Author(s): BAKER, Stephen
Released: Jan 01, 1979
Publisher: McGraw=Hill
Format: Hardcover, 280 pages
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Description:

Contending that creativity is a basic skill rather than a unique talent, an accomplished adman shows how to recognize, analyze, and solve advertising problems through the application of specific learned techniques

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