Visual Persuasion: The Effect of Pictures on the Subconscious

Visual Persuasion: The Effect of Pictures on the Subconscious image
ISBN-10:

007003351X

ISBN-13:

9780070033511

Author(s): BAKER, Stephen
Released: Jan 01, 1961
Format: Hardcover, 0 pages
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Description:

Excerpt from Visual Persuasion: Written and Designed

The response was gratifying. Everyone thought that Visual Persuasion was a much-needed book. Listening to the various comments made by those who should know, I very soon began to discover the reasons. Behind their unanimous blessing. It seems that'all creative men in the business of communication have difficulties ex plaining the subtle meanings of pictures to those who buy them.

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