All New American Logo

The All New American Logo mirrors the new freedom felt by today's graphic designers. The pendulum of taste is swinging, and graphic designers are exploring the new limits being set by corporate standards. This book displays the many styles being developed and shows the visual inventiveness and playfulness of today's graphic design.
Over 700 logos collected from the four corners of the United States represent the new approach to visual solutions by today's top graphic designers. This collection is organized by visual similarities and includes logos based on pictorial symbols, initial marks, type solutions, rebus symbols and the re-invention of styles from earlier art and graphic design periods. Comments about the mark accompany it, where possible, making this an exploration of the way designers think about trademarks and logos.