Total Customer Service: The Ultimate Weapon: A Six Point Plan for Giving Your Company the

Customer Service: The Competitive Weapon for the 1990sDemand for total customer service is rolling over business like a juggernaut. Companies that master service will triumph; those that ignore it will be swept into bankruptcy. Total Customer Service shows why understanding customer service is imperative, how to achieve it, what it costs, and provides a six-point plan for acquiring the decisive weapon in business wars. The Six-Point Plan for Gaining the Competitive Edge

• Devise a service strategy

• Get top managers to behave like customer service fanatics

• Concentrate on motivating and training employees

• Design products and services that make good customer service possible

• Invest in service infrastructure

• Monitor achievement of customer service goals