Total Customer Service: The Ultimate Weapon: A Six Point Plan for Giving Your Company the
Description:
Customer Service: The Competitive Weapon for the 1990sDemand for total customer service is rolling over business like a juggernaut. Companies that master service will triumph; those that ignore it will be swept into bankruptcy. Total Customer Service shows why understanding customer service is imperative, how to achieve it, what it costs, and provides a six-point plan for acquiring the decisive weapon in business wars. The Six-Point Plan for Gaining the Competitive Edge
- • Devise a service strategy
- • Get top managers to behave like customer service fanatics
- • Concentrate on motivating and training employees
- • Design products and services that make good customer service possible
- • Invest in service infrastructure
- • Monitor achievement of customer service goals
Best prices to buy, sell, or rent ISBN 9780060920098
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