IBM Way: Insights into the World's Most Successful Marketing Organization

IBM Way: Insights into the World's Most Successful Marketing Organization image
ISBN-10:

0060155221

ISBN-13:

9780060155223

Edition: Reissue
Released: Jan 01, 1986
Publisher: Harpercollins
Format: Hardcover, 235 pages
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Description:

A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world

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