Mastering the New Product Game
Released: Nov 20, 1986
Publisher: Wadsworth Publishing Co Inc
Format: Hardcover, 292 pages
to view more data
Description:
Anyone involved in any phase of new product initiation will enjoy this step-by-step guide to generating product ideas, choosing the right project, dealing with risk, developing the market plan, testing the product and the strategy, and understanding timing.
Low Price Summary
Top Bookstores
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.
DISCLOSURE: We're an eBay Partner Network affiliate and we earn commissions from purchases you make on eBay via one of the links above.
DISCLOSURE: We're an eBay Partner Network affiliate and we earn commissions from purchases you make on eBay via one of the links above.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.