Mastering the New Product Game
Description:
Anyone involved in any phase of new product initiation will enjoy this step-by-step guide to generating product ideas, choosing the right project, dealing with risk, developing the market plan, testing the product and the strategy, and understanding timing.
Best prices to buy, sell, or rent ISBN 9780039219994
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Winning At New Products
COOPER, ROBERT
Edition:1
ISBN-13:9780201120387
Winning New Products
Cooper, Robert G.
Edition:First Edition
ISBN-13:9780201136654
Winning At New Products: Accelerating The Process From Idea To Launch, Second Edition
Cooper, Robert G.
Edition:2
ISBN-13:9780201563818
Winning at New Products: Creating Value Through Innovation
Cooper, Robert G.
Edition:4
ISBN-13:9780465025787
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