International marketing (The Dryden Press series in marketing)

International marketing (The Dryden Press series in marketing) image
ISBN-10:

0030983428

ISBN-13:

9780030983429

Edition: 4th
Released: Jan 01, 1995
Publisher: Dryden Press
Format: Paperback, 815 pages
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Description:

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.

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