International marketing (The Dryden Press series in marketing)
Description:
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.
Best prices to buy, sell, or rent ISBN 9780030983429
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International Marketing
Czinkota, Michael R.
Edition:5
ISBN-13:9780030244018
International Marketing
Czinkota, Michael R.; Ronkainen, Ilkka A.
Edition:6
ISBN-13:9780030313783
International Marketing
Czinkota, Michael R.
ISBN-13:9780030702976
International Marketing (The Dryden Press Series in Marketing)
Czinkota, Michael R.; Ronkainen, Ilkka A.
Edition:Subsequent
ISBN-13:9780030767531
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