International Marketing (The Dryden Press Series in Marketing)
ISBN-10:
0030767539
ISBN-13:
9780030767531
Author(s): Czinkota, Michael R.; Ronkainen, Ilkka A.
Edition: Subsequent
Description:
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding
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