International Marketing (The Dryden Press Series in Marketing)

International Marketing (The Dryden Press Series in Marketing) image
ISBN-10:

0030767539

ISBN-13:

9780030767531

Edition: Subsequent
Released: Jan 01, 1993
Publisher: Dryden Pr
Format: Hardcover, 924 pages
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Description:

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding












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