Fundamentals of Managerial Economics (Saunders Golden Sunburst Series)

Fundamentals of Managerial Economics (Saunders Golden Sunburst Series) image
ISBN-10:

0030710332

ISBN-13:

9780030710339

Author(s): Pappas, James L.
Edition: 2nd
Released: Jan 01, 1985
Publisher: Dryden Press
Format: Paperback, 586 pages
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Description:

The seventh edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, algebra-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics or higher-level mathematics. The text focuses on the economics--not the mathematics--of the managerial decision process.











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