Contemporary Cases in Consumer Behavior
Description:
This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.
Best prices to buy, sell, or rent ISBN 9780030639562
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- Contemporary Cases in Consumer BehaviorBLACKWELL, ROGER D.; Talarzyk, W. Wayne; Blackwell, Kristina S.Edition:SubsequentISBN-13:9780030970382
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