CONTEMP CASES CONS BEHAVIOR 3E

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CONTEMP CASES CONS BEHAVIOR 3E image
ISBN-10:

0030323177

ISBN-13:

9780030323171

Author(s): Blackwell, `
Edition: 3
Released: Jan 26, 1990
Format: Paperback, 517 pages

Description:

This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.

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