International Marketing
Released: Jan 01, 2001
Publisher: Holt; Rinehart; Winston
Format: Paperback, 0 pages
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Description:
Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
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