International Business, 6th Edition

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International Business, 6th Edition image
ISBN-10:

0030335647

ISBN-13:

9780030335648

Edition: 6th Edition
Released: Jan 01, 2001
Format: Hardcover, 768 pages

Description:

International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.

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