Business Novel with Exercises T/a Daft

Business Novel with Exercises T/a Daft image
ISBN-10:

0030293111

ISBN-13:

9780030293115

Author(s): MARCIC
Released: Sep 02, 1999
Format: Paperback, 0 pages
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Description:

Bottom Line: A Tale of Greed, Arrogance, and Murder in Corporate America by Dorothy Marcic is an intriguing, contemporary business novel about murder, greed, and betrayal in the work plance. The heroine, Lenore, is the human resources director for Nelson Manufacturing, a small and well-run company that is suddenly taken over by a greedy and profit-driven conglomerate. The novel shows the negative effects upon the workforce of few common practices of modern management, such as a few common practices of modern management, such as indiscriminate cuts in personnel and budgets, the treatment of workers, egotism at the top, and an unrelenting obsession with the quarterly profit picture. Bottom Line synthesizes many true stores from a number of actual companies and is morality tale of good versus evil in corporate America. It is a unique innovative addition to the case study approach of Understanding Management, Third Edition (Harcourt College Publishers, Copyright 2001).












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