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Consumer Behaviour

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Consumer Behaviour image
ISBN-10:

0030153379

ISBN-13:

9780030153372

Author(s): Engel, James F.; Blackwell, R.D.
Edition: International 8 Revised Ed
Released: Jan 01, 1995
Publisher: Harcourt Australia
Format: Paperback, 1014 pages
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Description:

Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.

Best prices to buy, sell, or rent ISBN 9780030153372

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