Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.

Consumer Behaviour

Business & Money

Engel, James F.

Blackwell, R.D.

Miniard, P.W.

Marketing & Sales

Harcourt Australia

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Books by Blackwell, R.D.

See the best price to sell, buy, or rent books by Blackwell, R.D.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Consumer Behaviour