News headlines (Editing and design)

News headlines (Editing and design) image
ISBN-10:

0030075017

ISBN-13:

9780030075018

Author(s): Evans, Harold
Edition: First Edition
Released: Jan 01, 1974
Format: Hardcover, 150 pages
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Description:

Everybody reads newspaper headlines. The skill of writing good ones is vital for the journalistic deskman. Harold Evans demonstrates that a journalist needs more than just a knack, however; that he must employ all the arts of compression and allusion to make immediate sense, to attract the reader, and to tell the news.











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