Advertising: its role in modern marketing
Description:
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
Best prices to buy, sell, or rent ISBN 9780030039669
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Advertising: Its Role in Modern Marketing (Dryden Press Series in Marketing)
S. Watson Dunn
Edition:6th
ISBN-13:9780030016738
Advertising: Its role in modern marketing (The Dryden Press series in marketing)
DUNN, S. WATSON
Edition:4th
ISBN-13:9780030143410
ADVERTISING: Its Role in Modern Marketing
DUNN, S. WATSON; Krugman, Dean M.; Barban, Arnold M.
Edition:7th
ISBN-13:9780030307485
Advertising: Its Role in Modern Marketing
S. Watson Dunn
Edition:5th
ISBN-13:9780030600494
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