Advertising: Its Role in Modern Marketing (Dryden Press Series in Marketing)

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Advertising: Its Role in Modern Marketing (Dryden Press Series in Marketing) image
ISBN-10:

0030016738

ISBN-13:

9780030016738

Author(s): S. Watson Dunn
Edition: 6th
Released: Nov 01, 1986
Publisher: Dryden Press
Format: Hardcover, 802 pages
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Description:

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.

Best prices to buy, sell, or rent ISBN 9780030016738

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