Marketing
ISBN-10:
0029461502
ISBN-13:
9780029461501
Author(s): Joel R. Evans
Edition: International 2 Revised Ed
Description:
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
Best prices to buy, sell, or rent ISBN 9780029461501
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