FOCUSED INTERVIEW (A MANUAL OF PROBLEMS & PROCEDURES)

FOCUSED INTERVIEW (A MANUAL OF PROBLEMS & PROCEDURES) image
ISBN-10:

0029209854

ISBN-13:

9780029209851

Author(s): MERTON
Edition: 2
Released: May 01, 1990
Publisher: Free Press
Format: Board book, 200 pages
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Description:

In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

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