Services Marketing: Principles and Practice
Description:
An integrated text and cases approach to issues in the marketing of services. Case studies and examples illustrate concepts such as defining the service offer, measurement and management of service quality, employee input, relationships with customers, and creating strategies to make services accessible. Includes material on international services, decision making, and emerging challenges in service quality and relationship marketing. Includes b&w photos and a glossary. Annotation copyright Book News, Inc. Portland, Or.
Best prices to buy, sell, or rent ISBN 9780023905636
Frequently Asked Questions about Services Marketing: Principles and Practice
The price for the book starts from $7.98 on Amazon and is available from 2 sellers at the moment.
If you’re interested in selling back the Services Marketing: Principles and Practice book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Services Marketing: Principles and Practice book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.