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Consumer behavior

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Consumer behavior image
ISBN-10:

0023845902

ISBN-13:

9780023845901

Author(s): Mowen, John C.
Released: Jan 01, 1987
Publisher: Collier/Macmillan
Format: Hardcover, 687 pages
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Description:

For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold-(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

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