Marketing
ISBN-10:
0023342501
ISBN-13:
9780023342509
Edition: 5th
Released: Nov 18, 1991
Publisher: Macmillan Library Reference
Format: Hardcover, 95 pages
to view more data
Description:
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.