You Bet: The Betfair Story : How Two Men Changed the World of Gambling
Released: Jan 01, 2009
Publisher: Harpercollins Pub, Ltd.
Format: Hardcover, 308 pages
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Description:
The fascinating story of a huge international business success story, and how one company has created legions of new gamblers and changed the worlds of gambling and sport forever. A betting exchange is an internet company which provides gamblers with an online marketplace in which they can bet with each other. Betting exchanges now account for a third of all betting in Britain. Betfair is the world's preeminent betting exchange, with 90% of the global market. Betfair oversees five million bets each day—10 times greater than the volume of the London Stock Exchange trades.
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