The End of Marketing As We Know It

The End of Marketing As We Know It image
ISBN-10:

0006531849

ISBN-13:

9780006531845

Author(s): Sergio Zyman
Released: Apr 28, 2000
Format: Paperback, 272 pages
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Description:

Sergio Zyman - aka Aya-cola - had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures. But just 79 days later the return of Classic Coke produced the biggest one-year rise ever in the brand's sales. Zyman learnt - and taught others - lessons about the emotional bond of consumers to the product. Here, he reveals his own marketing philosophy based on "neo-marketing" - the notion that "advertising and promotion are supposed to sell more stuff".

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