The End of Marketing As We Know It
Description:
Sergio Zyman - aka Aya-cola - had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures. But just 79 days later the return of Classic Coke produced the biggest one-year rise ever in the brand's sales. Zyman learnt - and taught others - lessons about the emotional bond of consumers to the product. Here, he reveals his own marketing philosophy based on "neo-marketing" - the notion that "advertising and promotion are supposed to sell more stuff".
Best prices to buy, sell, or rent ISBN 9780006531845
Related Books
- 1
- 2
- 3
- 4
- The End of Marketing as We Know ItZYMAN, SERGIOEdition:1ISBN-13:9780887309861
- The End of Marketing As We Know ItZYMAN, SERGIOEdition:First EditionISBN-13:9780002571289
- End of Marketing as We Know ItZYMAN, SERGIOEdition:AbridgedISBN-13:9780694521388
- The End of Marketing as We Know ItZYMAN, SERGIOEdition:ReprintISBN-13:9780887309830
- The End of Marketing as We Know ItZYMAN, SERGIOEdition:1ISBN-13:9780887309861
- The End of Marketing As We Know ItZYMAN, SERGIOEdition:First EditionISBN-13:9780002571289
The End of Marketing As We Know It
ZYMAN, SERGIO
Edition:First Edition
ISBN-13:9780002571289
End of Marketing as We Know It
ZYMAN, SERGIO
Edition:Abridged
ISBN-13:9780694521388
The End of Marketing as We Know It
ZYMAN, SERGIO
Edition:Reprint
ISBN-13:9780887309830
The End of Marketing as We Know It
ZYMAN, SERGIO
Edition:1
ISBN-13:9780887309861
Frequently Asked Questions about The End of Marketing As We Know It
You can buy the The End of Marketing As We Know It book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .
The price for the book starts from $7.12 on Amazon and is available from 4 sellers at the moment.
If you’re interested in selling back the The End of Marketing As We Know It book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the The End of Marketing As We Know It book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.