Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology

Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology image
ISBN-10:

0002557401

ISBN-13:

9780002557405

Author(s): BISHOP, BILL
Edition: illustrated edition
Released: Jan 01, 1998
Format: Hardcover, 270 pages
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Description:

Packed with innovative ideas, entertaining examples, and unique research, this landmark book shows how to develop a global marketing program that uses digital technology to its fullest potential.











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