Co-opetition
ISBN-10:
0002556545
ISBN-13:
9780002556545
Author(s): Barry J. Nalebuff; Adam M. Brandenburger
Edition: First Edition, First Printing
Description:
Presents a way of thinking that combines competition and cooperation. This book applies the science of game theory to the art of corporate strategy. It adapts game theory to the needs of CEOs, managers and entrepreneurs.
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