Already popular in England, the magazine did not appear in America until 1741, the last of the print media to be established in the New World. Pioneered by Benjamin Franklin, Thomas Paine, and Noah Webster, these first periodicals were written for an elite, and often slavishly followed the patterns established by their British predecessors. Today, American magazine publishing is the most innovative in the world and, far from elitist, reaches a mass market of millions. In this new volume, John Tebbel and Mary Ellen Zuckerman do for magazines what Tebbel did for book publishing in Between Covers, providing the first comprehensive one-volume history of the medium. This carefully researched and sweeping work ranges from tales of the earliest magazines, The General Magazine of Benjamin Franklin and American Magazine by Andrew Bradford, to contemporary giants such as TV Guide and Sports Illustrated, and includes a history of the business press. There are sections devoted to women's magazines--surprisingly diverse and widespread, even in the 19th century--and to periodicals for black Americans--an area most often overlooked in media history. All of the big names of magazine publishing are here, too: Hearst, the Harper Brothers, and Henry Luce, whose Time revolutionized the way news was reported, and whose Life became known as "America's magazine." Tebbel and Zuckerman cover an impressive array of magazines, from the staid (like William F. Buckley's National Review) to the offbeat (like Semiotext, which is aimed at "unidentified flying leftists, neo-pagans...and poetic terrorists"); and from the million-selling (which Ladies' Home Journal was the first to become in 1903) to the marginal (like The Masses, whose publishers invited Socialist Max Eastman to be editor with the succinct invitation, "You are elected editor of The Masses. No pay."). Along the way we find dozens of surprising details, even about the most familiar magazines; how many readers know, for example, that in the early part of this century, the publishers of Cosmopolitan wanted to establish a "Cosmopolitan University," and that they also tried to purchase Cuban independence from the Spanish for $100 million? The Magazine in America is packed with odd facts, candid portraits, and other insights into the world of magazine publishing. From accounts of business deals to anecdotes of the people involved, there is something for everyone interested in the medium and its history.

The Magazine in America, 1741-1990

TEBBEL, John

Zuckerman, Mary Ellen

Reference

Oxford University Press

The most comprehensive bibliography available on historical sources for popular women's magazines, this work fills a niche among existing annotated bibliographies on journalism history. Compiler Mary Ellen Zuckerman focuses on a wide range of topics, providing primary as well as secondary sources from 1792 to 1960. Descriptive and analytical annotations are supplied for each entry.
Drawing from 12 years of research on the subject, Zuckerman orients the reader with an introduction to the history of women's magazines in the United States and a historiographical review of sources in the field. Business, advertising, market research, content analysis, editors and writers, and images of women in the media are among the topics covered in the entries. The volume also features special sections on specific women's journals, exhaustive subject and author indexes, and descriptions of manuscript collections. This work is an important resource for professionals, students, and scholars in media, women's history, advertising, and business.

Sources on the History of Women's Magazines, 1792-1960: An Annotated Bibliography (Bibliographies and Indexes in Women's Studies)

Business & Money

Greenwood

Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces.Founded in the second half of the 19th century, six titles became the largest circulators―Ladies Home Journal, Good Housekeeping, McCall's, Pictorial Review, Woman's Home Companion, and Delineator. Capturing the interest of readers and advertisers, these journals published reliable service departments, fiction, and investigative reporting; however, competition eventually bred editorial caution. This, coupled with the depression of the 1930s, led to a narrowing of content and the beginning of Betty Friedan's feminine mystique. After World War II, the journals faced competition from television. The women's liberation movement and women's entry into the work force also brought changes.

A History of Popular Women's Magazines in the United States, 1792-1995 (Contributions in Women's Studies)

Literature & Fiction

History & Criticism

Praeger

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