Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes readers from stimulating creative thinking, to translating the entrepreneurial “spark” into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy. Unlike some competitors, this book is not a modified small business text. Strong practicality—lots of “hands- on” tools readers can use to actually launch a business.

Entrepreneurship and New Venture Formation

Business & Money

Scarborough, Norman M.

Zimmerer, Thomas W.

Management & Leadership

Pearson College Div

Exceptionally practical, this best-selling manual teaches budding entrepreneurs the ?hands-on? tools and techniques for launching and managing a small business the right way ? and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. The volume details the challenges and rewards of entrepreneurship, building the business plan, marketing strategies, finding financing, location and layout, techniques for enhancing profitability, managing people and the legal aspects of entrepreneurship. For small business owners and potential business owners.

Effective Small Business Management

A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter self-contained book offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. An entire chapter devoted to E-commerce and the World Wide Web provides readers with a practical guide to conducting business on the web and with discussion on topics such as the twelve myths of e-commerce, approaches to e-commerce, strategies for e-success, and ensuring web security. New Chapter Two, Inside the Entrepreneurial Mind: From Ideas to Reality provides readers with an interesting and fun way to discuss the creative process and how entrepreneurs use it to create business ideas. Companion Website (www.prenhall.com/scarbzim) allows readers to use this site to link to examples in the text, understand the example and the business principles it teaches and also to see how the company works. A logical, “real-world” approach equips readers with lots of real-world examples of small companies throughout as well as information to launching and managing a small business. An excellent resource for small business managers and entrepreneurs.

Essentials of Entrepreneurship and Small Business Management (3rd Edition)

PRENTICE/HALL

Exceptionally practical, this best-selling book teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way -- and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. Describes the key components of a business plan; provides step-by-step details on how to build one (including marketing and financial considerations); presents a sample plan; and shows how to put the business plan to work and how to secure funding. Explains how to use marketing and technology to gain a competitive edge -- including the World Wide Web and its application as a business tool. Discusses the importance of location and layout; techniques for enhancing profitability; how to manage people; the legal aspects of small business (including succession, ethics, and government regulation); global business opportunities; and trends shaping the business environment beyond 2000. Provides comprehensive cases and an abundance of real-world examples. For anyone interested in starting, managing, and growing a small business.

Effective Small Business Management: An Entrepreneurial Approach (6th Edition)

Allyn&Bacon

This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most popular commercial software package used for business plan development).

Effective Small Business Management: An Entrepreneurial Approach

This fourth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

Essentials of Entrepreneurship and Small Business Management

Business Development & Entrepreneurship

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs.  Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.  For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

Wilson, Doug

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

Essentials of Entrepreneurship and Small Business Management + Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business

For courses in Small Business Management, Starting and Managing a Business, Entrepreneurship, Introduction to Business. This text offers comprehensive practical, hands-on advice for all areas of concern to the small business student - e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.

See the best price to sell, buy, or rent books by Zimmerer, Thomas W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Zimmerer, Thomas W.

See the best price to sell, buy, or rent books by Zimmerer, Thomas W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Entrepreneurship and New Venture Formation

Effective Small Business Management

Essentials of Entrepreneurship and Small Business Management (3rd Edition)

Effective Small Business Management: An Entrepreneurial Approach (6th Edition)

Effective Small Business Management: An Entrepreneurial Approach

Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management + Business Plan Pro, Entrepreneurship: Starting and Operating a Small Business

Effective Small Business Management