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Essentials of Entrepreneurship and Small Business Management

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Essentials of Entrepreneurship and Small Business Management image
ISBN-10:

0132294389

ISBN-13:

9780132294386

Author(s): Scarborough, Norman M.; Wilson, Doug
Edition: 5th
Released: Jan 01, 2007
Publisher: Pearson College Div
Format: Paperback, 728 pages
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Description:

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

Best prices to buy, sell, or rent ISBN 9780132294386

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