The SAP R/3 Client/Server system now has a direct interface with the Internet. Every SAP user can now use standard internet business applications or build their own tailored applications. This book provides a concise introduction setting out the case for integrating business functionality on the web, which is at present unique to SAP, as all other solutions integrate data only. -Describes the SAP internet gateway, and all associated components of the system architecture -Introduces the SAP applications which can be run over the web -Provides a programmers guide to building tailored web applications using HTML templates and program examples

The SAP R/3 on the Internet

Business & Money

Matzke, Bernd

Perez, Mario

Hildenbrand, Alexander

Zencke, Peter

Management & Leadership

Addison-Wesley Professional

Discover all of the most critical functionality, new enhancements, and best practices to maximize the potential of mySAP CRM. Learn the essential principles of mySAP CRM as well as detailed techniques for employing this powerful SAP solution in all customer-oriented business processes. Practical examples highlight important functional aspects and guide you through the complete Customer Interaction Cycle. Plus, you'll also discover the ins and outs of key functional areas and benefit from expert advice illustrated throughout with mySAP CRM business scenarios. A fully updated presentation of the implementation methodology, as well as the technical fundamentals of SAP CRM 4.0, on the basis of SAP NetWeaver, serve to round out this formidable resource. Highlights include: <ul>
<li>Successful Customer Relationship Management</li> <li>Business Scenarios and Business Maps</li> <li>Architecture and Technology of mySAP CRM</li> <li>Understanding the Customer Interaction Cycle</li> <li>Marketing Planning: Customer segmentation, trade promotions, lead management, campaign monitoring, and success analysis</li> <li>Distribution Planning: Sales area management, opportunity management, dispatch, transport, invoicing, monitoring, and analysis</li> <li>Service: Management of customer installations, job handling and input planning, professional services, and service analytics</li> <li>Channel Management</li> <li>SAP NetWeaver</li>
</ul>

mySAP CRM: The Offcial Guidebook to SAP CRM Release 4.0

Computers & Technology

Buck-Emden, Rüdiger

Software

Sap Pr America

See the best price to sell, buy, or rent books by Zencke, Peter. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Zencke, Peter