Praised for its comprehensive coverage of Canadian research, examples, and cases, Solomon is the leader in Consumer Behaviour. Understanding why people behave as they do is necessary in order to create a marketing concept and strategy; Consumer Behaviour provides a wealth of examples of marketing and consumer practices giving a uniquely Canadian perspective on consumer research.

Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition with MyMarketingLab (5th Edition)

Business & Money

SOLOMON, Michael R.

Zaichkowsky, Judith L.

Polegato, Rosemary

Processes & Infrastructure

Pearson Education Canada

Explore the "act of buying" and beyond. A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.

Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)

Brand imitation is widespread in today's marketplace and clearly is a threat. It is important for brand, marketing, and other corporate managers to understand the history of this problem, its evolution, and its prevalence in today's market. In this well-written and useful book, the author addresses these important topics and others in detail, drawing upon extensive research in consumer behavior.Of special interest to marketing managers is the background information Zaichkowsky provides on the issue and her proposed methods for guarding against brand imitation. The reasons why brand imitation pervades the marketplace and why consumers are easily confused by imitations are discussed, and the author reviews a selection of "passing-off" cases. Ways to test for brand imitation are offered, and issues are addressed that, to this point in the literature, were inadequately explored. The insights and information presented in Defending Your Brand Against Imitation provide an abundance of material for other researchers to investigate. Corporate management as well as attorneys and academics will find this informative summary a useful weapon against brand imitation.

Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues

Management & Leadership

Quorum Books

See the best price to sell, buy, or rent books by Zaichkowsky, Judith L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Zaichkowsky, Judith L.