Today¿s most successful companies never sit still. Even as they introduce their newest e-business initiatives, their next generation of improvements is already near completion. Traditional organizations¿especially larger, low-tech businesses¿must reinvent themselves if they are to hold their positions against these new business competitors. The Seven Steps to Nirvana leads managers through the systematic stages needed to transform traditional businesses¿regardless of their industries¿into fierce competitors. Combining hard-hitting analyses with case studies of businesses that made the transition, this concrete, practical tour de force opens readers¿ minds to: Essential differences between e-commerce and e-business The evolutionary stages of e-business intervention Strategies to overcome inertia and organize for speed Written by one of BusinessWeek's 25 most influential e-business innovators, The Seven Steps to Nirvana is a trove of innovative techniques for brick-and-mortar businesses to meet--and overcome--the challenges of today's faster, nimbler e-upstarts.

The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation

Computers & Technology

Tapscott, Don

Zabin, Jeff

Internet & Social Media

McGraw=Hill

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.

Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Business & Money

Brebach, Gresh

Marketing & Sales

wiley

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Books by Zabin, Jeff